Seven Secrets of Social Media Conversion (Infographic)
The 7 Secrets of Social Media Conversion
- Use a Landing Page
Sending your social media traffic to a landing page improves the clarity of your message vs. a cluttered homepage.
TIP: Use a separate landing page for each traffic source.
- Social Message Match
Mirror the message and tone of your upstream ad to ensure the visitor feels like they made a “good click.”
- Social Proof
Use testimonials and social media widgets to establish your authority via popularity and success indicators.
- Make It Easy To Share
Don’t miss the opportunity for an influencer to share your product or service. Use familiar social media widgets to enable your message to spread.
- The Shortest Form
Only ask for an email address to maximize conversions. You’ll get the remaining info later in #7.
- The Safety Net CTA
Provide a secondary method for those not ready to convert to stay in your social sphere of influence.
- Social Discovery
Flowton lets you turn an email into a complete profile which enables you to use the 1-field lead gen form in secret #5.
It also prioritizes your leads according to social influence to help you target the strongest prospets.